Kamis, 28 Februari 2013

[D980.Ebook] Get Free Ebook Stage Crafts, by Chris Hoggett

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Stage Crafts, by Chris Hoggett

This book is an indispensable guide for technicians working community, academic, or regional theatre.

  • Sales Rank: #2863490 in Books
  • Published on: 2001
  • Released on: 2000-12-04
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.34" h x .89" w x 8.20" l,
  • Binding: Paperback
  • 288 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
I just started a theatre production company and, although ...
By Sofie Jacobs
I just started a theatre production company and, although this book is a little outdated, it's full of usefull information that will definitely help me with my first productions.

0 of 0 people found the following review helpful.
Good product
By Joseph Sandberg
It came early and came in good shape even though it came from the good will option from amazon it is worth is indescribable for those in theatre on a low budget.

0 of 0 people found the following review helpful.
The Bible of Backstage
By russell peters
Stage Crafts is the best book for people starting out doing the backstage work. It has great illustrations and suggestions.

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[W298.Ebook] Free Ebook The Metaphysics of Gender (Studies in Feminist Philosophy), by Charlotte Witt

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The Metaphysics of Gender (Studies in Feminist Philosophy), by Charlotte Witt

The Metaphysics of Gender is a book about gender essentialism: What it is and why it might be true. It opens with the question: What is gender essentialism? The first chapter distinguishes between essentialism about kinds of individuals (e.g. women and men as groups) and essentialism about individuals (e.g. you and me). Successive
chapters introduce the ingredients for a theory of gender essentialism about individuals, called uniessentialism. Gender uniessentialism claims that a social individual's gender is uniessential to that individual. It is modeled on Aristotle's essentialism in which the form or essence of an individual is the principle of unity of that individual. For example, the form or essence of an artifact, like a house, is what unifies the material parts of the house into a new individual (over and above a sum of parts). Since an individual's gender is a social role (or set of social norms), the kind of unity in question is not the unity of material parts, as it is in the artifact example. Instead, the central claim of gender uniessentialism is that an individual's gender provides that individual with a principle of normative unity-a principle that orders and organizes all of that individual's other social roles. An important ingredient in gender uniessentialism concerns exactly which individuals are at issue-human organisms, persons, or social individuals? The Metaphysics of Gender argues that a social individual's gender is uniessential to it. Gender uniessentialism expresses the centrality of gender in our lived experiences and explores the social normativity of gender in a way that is useful for feminist theory and politics.

  • Sales Rank: #616203 in Books
  • Published on: 2011-10-21
  • Released on: 2011-10-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.40" h x .50" w x 8.20" l, .40 pounds
  • Binding: Paperback
  • 168 pages

Review

"The book is extremely systematic and original. Witt brings to the discussion a solid background in metaphysics and Aristotelian ethics that informs her view. Drawing on this she is able to construct a very substantial and intricate argument for her conclusion... Moreover her view is utterly unique. It introduces a novel idea of the social subject and a twist on the idea of essentialism to get a genuinely interesting and provocative conclusion. Witt explains complex metaphysical concepts in a way that is understandable and employs them artfully. The book relies on good clear examples at important points and will engage a broad readership."--Sally Haslanger, MIT


"Charlotte Witt has published a bold new book on the metaphysics of our social world, in which she argues for gender essentialism...Her book is a sustained argument for a precise thesis that weaves together issues in feminist theory, metaphysics, moral psychology, ethics, and political philosophy. There are not many works that achieve this. Witt's book is a very important contribution to our understanding of the metaphysics of social reality and of sexist oppression."--Notre Dame Philosophical Reviews


About the Author
Charlotte Witt is Professor of Philosophy and Humanities at the University of New Hampshire. She is the author of Substance and Essence in Aristotle and Ways of Being: Potentiality and Actuality in Aristotle's Metaphysics. She is also the editor of Feminist Metaphysics: Explorations in the Ontology of Sex, Gender and the Self, and the co-editor of A Mind of One's Own: Feminist Essays on Reason and Objectivity. She lives in Portland, Maine with her family.

Most helpful customer reviews

0 of 4 people found the following review helpful.
Interesting Enough
By varnienarsil
This work did not contain the clearest metaphysical analysis and has some metaphysically uncomfortable consequences. But it's an interesting alternative to a materialist conception of gender and employs some concepts that are useful in understanding some gender phenomena, if not the nature of gender itself.

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Selasa, 26 Februari 2013

[T654.Ebook] Free Ebook Modern Control Systems Analysis and Design Using MATLAB and Simulink, by Robert H. Bishop

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Modern Control Systems Analysis and Design Using MATLAB and Simulink, by Robert H. Bishop

This supplement is meant for professors looking for ways to integrate more of the design process into their undergraduate controls course as well as improve their students' computer skills. In each chapter, a problem from the Modern Control Systems textbook has been changed into a design problem and various aspects of the design process are explored.

  • Sales Rank: #1962691 in Books
  • Published on: 1996-12
  • Original language: English
  • Number of items: 1
  • Dimensions: .42" h x 7.42" w x 9.12" l, .0 pounds
  • Binding: Paperback
  • 251 pages

From the Inside Flap

This supplement is designed to be used as a companion to the main textbook, Modern Control Systems by Richard C. Dorf and Robert H. Bishop. The primary objective of this supplement is to strengthen the design emphasis by introducing a selected set of solved design problems. Each chapter focuses on one design problem adapted from Modern Control Systems. The problems are selected from a wide range of fields. In addition to the design problems, some chapters also include example problems that illustrate important points and concepts. Rather than focus just on the design issues of specific (and interesting) design problems, this supplement is built around the notion of a design process.

Design is the process of conceiving or inventing the forms, parts, and details of a system to achieve a reasoned purpose. Control system design is only one important example of design. Design is a creative endeavor, so there is not a unique methodology that guarantees a valid design solution. To help organize the design process, we suggest a series of steps leading to the final design. Every chapter addresses at least one step of the design process. In general, the early chapters focus on modeling, design specifications, and identification of important variables to be to controlled. The later chapters focus on controller selection and design and analysis of the controlled system. Of course the design process is inherently iterative, so some steps will be repeated as the design is refined. MATLAB and SIMULINK are valuable tools in the design process because they effectively assist in performing the repetitive steps quickly.

Now that powerful computers and software are available for control system design, some may ask the question, Why don't we program the full higher-order nonlinear equations, ignore all the modeling and analysis techniques, and use the computer to grind out an answer? There are many reasons why this is not a good way to solve an engineering problem. First, we do not get a feel for the problem. For example, suppose the team leader tells us the design specifications have been changed for the problem we are currently working. Which controller gain changes to meet the new design specifications? Do we need to change the controller structure? Without a feel for the problem, we may have few ideas on how to proceed. In this supplement we present the technique of obtaining approximate transfer function models to determine initial controller designs and then relying on MATLAB to fine-tune and analyze the closed-loop control system. In this manner, we can develop good engineering intuition regarding the design variables and how they affect the system response.

In this book we also use the notion of dominant poles to obtain initial control system designs. The idea is that we design the controller such that the closed-loop system response is dominated by certain poles placed appropriately to meet the design specifications. Again, we can use MATLAB to verify quickly that the design specifications have indeed been satisfied. Each time we use MATLAB in a problem solution in this supplement, we give the associated script. We can use the scripts to verify the results, but more importantly, they can be modified to solve other similar design problems.

To properly utilize this supplement it is essential to have access to Modern Control Systems. Many of the problems and examples in Dorf and Bishop are solved here using MATLAB and SIMULINK, but the background information presented in Modern Control Systems has not been repeated. For example, it is assumed that the reader is familiar with MATLAB. The main text Modern Control Systems contains relevant materials for new users of MATLAB and that material is not presented again in this supplement. Organization

Each chapter of the supplement follows the corresponding chapter in Modern Control Systems. To allow the reader to relate the supplement chapters to the main textbook chapters, the chapter titles have remained the same. However, we have added a subtitle indicating the primary design problem of that chapter. Chapter 1: Introduction to Control Systems A Space Shuttle Example
Chapter 2: Mathematical Models of Systems Fluid Flow Modeling Example
Chapter 3: State Variable Models A Space Station Example
Chapter 4: Feedback Control System Characteristics Blood Pressure Control Example
Chapter 5: Performance of Feedback Control Systems Airplane Lateral Dynamics Example
Chapter 6: Stability of Linear Feedback Systems Robot-controlled Motorcycle Example
Chapter 7: Root Locus Method Automobile Velocity Control Example
Chapter 8: Frequency Response Methods Six-legged Ambler Example
Chapter 9: Stability in the Frequency Domain Hot Ingot Robot Control Example
Chapter 10: Design of Feedback Control Systems Milling Machine Control Example
Chapter 11: Design of State Variable Feedback Systems Diesel Electric Locomotive Example
Chapter 12: Robust Control Systems Digital Audio Tape Speed Control Example
Chapter 13: Digital Control Systems Fly-by-wire Control Surface Example

The design problems in each chapter are all adapted from Modern Control Systems. In most cases, the problems are end-of-chapter problems revisited. The relationship between the chapter design problems in the supplement and Modern Control Systems is shown in the following table.

Supplement
Chapter Number Design Problem
Relationship to
Modern Control Systems 1
Space Shuttle
P9.9
2
Fluid Flow Modeling
P2.12
3
Space Station Modeling
Section 3.9
4
Blood Pressure Control
AP4.5
5
Airplane Lateral Dynamics
DP5.1
6
Robot-controlled Motorcycle
DP6.6
7
Automobile Velocity Control
DP7.12
8
Six-legged Ambler
DP8.2
9
Hot Ingot Robot Control
DP9.10
10
Milling Machine Control
P10.36
11
Diesel Electric Locomotive
DP11.3
12
Digital Audio Tape Speed Control
DP12.2
13
Fly-by-wire Control Surface
AP13.2

The Software

It is assumed that the readers have access to MATLAB and the Control System Toolbox. All of the MATLAB examples in this supplement were developed and tested on a Power Macintosh 7200/90 with MATLAB Version 4.2c and the Control System Toolbox. Since it is not possible to verify each example on all the available computer platforms that are compatible with MATLAB, we restrict the computer topics covered in this supplement to those that are platform independent. It will be very helpful to have access to the MATLAB Users Guide. Readers do not need access to SIMULINK to use this supplement effectively. Every design problem is solved using MATLAB, so skip the SIMULINK material if desired. It is clear, however, that SIMULINK provides valuable additional simulation capability; therefore, we introduce it in this supplement for those readers wishing to extend their knowledge base. We used SIMULINK 1.3c in the simulation development. It will be very helpful to also have access to the SIMULINK Users Guide.

A set of M-files, the Modern Control Systems Supplement Toolbox,have been developed by the author for this supplement. The M-files contain the scripts from each MATLAB example. You can retrieve the M-files from Addison-Wesley at ftp.aw. Please refer to the Addison-Wesley Computer Science and Engineering Web site at aw/cseng or call 1-800-322-1377 if you would like to purchase a copy of Modern Control Systems. Acknowledgements

We wish to express appreciation to the following individuals who assisted with the development of the supplement: Peter J. Gorder, Kansas State University; Randall S. Janka, Mercury Computer Systems (CPG); Mariusz Jankowski, University of Southern Maine; L. G. Kraft, University of New Hampshire; Pradeep Misra, Wright State University; Mark L. Nagurka, Marquette University; Hal Tharp, University of Arizona; John Valasek, Western Michigan University; Fred Weber, University of Tennessee, Knoxville; Marcus Benavides and Terry Hill, both undergraduate students at The University of Texas at Austin; Dr. Scott J. Paynter for his contribution to Chapter 3; and Tim Crain for checking the many MATLAB scripts on an IBM-compatible PC. Finally we would like to express appreciation to Lynda Bishop for assisting with the development of the manuscript. Open Lines Of Communication

The author and the staff at Addison-Wesley Publishing Company would like to establish an open line of communication with the users of this supplement. We encourage all readers to email Addison-Wesley with comments and suggestions for this and future editions. By doing this, we can keep you informed of any general interest news regarding the supplement and pass along interesting comments from other users. Keep in touch!

Robert H. Bishop bishop@zeus.ae.utexas
Addison-Wesley Publishing Company cse@aw

From the Back Cover

Modern Control Systems Using MATLAB & SIMULINK by Robert H. Bishop is a mid-edition supplement to the leading controls text on the market, Modern Control Systems, 7e by Dorf and Bishop (0-201-50174-0). Primarily a design process book, Bishop uses examples from the main text, converts them into design problems, and then leads students step-by-step through the entire design process. Different aspects of the design process are illustrated by worked examples in each chapter with all the intermediate steps explained in detail, from choosing and modeling components through to analysis and iteration. The author assumes readers are already familiar with MATLAB and SIMULINK and uses both programs throughout the supplement as a tool for teaching design process. Features


* provides an introduction to the control design process
* emphasizes tight link between theory and applications of control systems and design process
* uses MATLAB 4.2 throughout the text and SIMULINK 1.1 in chapters 5 and 11
Supplements

Supplemental m-files (Coming Soon!)

About the Author
Robert H. Bishop holds the Myron L. Begeman Fellowship in Engineering in the Department of Aerospace Engineering and Engineering Mechanics at The University of Texas at Austin. A talented educator, Professor Bishop has been recognized for his contributions in the classroom with the coveted Lockheed Martin Tactical Aircraft Systems Award for Excellence in Engineering Teaching. An active member of AIAA, IEEE, and ASEE, he also serves as an Associate Editor for the American Astronautical Society,s Journal of Astronautical Sciences. Dr. Bishop is a distinguished researcher with an interest in guidance, navigation, and control of aerospace vehicles.

Most helpful customer reviews

25 of 26 people found the following review helpful.
Easy to read, use as a control systems review.
By A Customer
This is a companion to "Modern Control Systems" by Dorf & Bishop. Much of the text of this book refers back to the "parent" text, and as such some sections of this text seem somewhat "incomplete". Easy to read, good as a stand-alone review of control systems. Not much on "modern control" (most of the book covers classical control). Not a whole lot of Simulink content, mainly Matlab functions used for specific topics. Good example systems.

1 of 4 people found the following review helpful.
Great MATLAB examples
By J Smith
The book contains valuable examples for classical control of SISO systems. Topics covered even include digital control and robust control.

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Sabtu, 23 Februari 2013

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Toleration, by Andrew Jason Cohen

In this engaging and comprehensive introduction to the topic of toleration, Andrew Jason Cohen seeks to answer fundamental questions, such as: What is toleration? What should be tolerated? Why is toleration important?

Beginning with some key insights into what we mean by toleration, Cohen goes on to investigate what should be tolerated and why. We should not be free to do everythingÑmurder, rape, and theft, for clear examples, should not be tolerated. But should we be free to take drugs, hire a prostitute, or kill ourselves? Should our governments outlaw such activities or tolerate them? Should they tolerate “outsourcing” of jobs or importing of goods or put embargos on other countries? Cohen examines these difficult questions, among others, and argues that we should look to principles of toleration to guide our answers. These principles tell us when limiting freedom is acceptableÑthat is, they indicate the proper limits of toleration. Cohen deftly explains the main principles on offer and indicates why one of these stands out from the rest.

This wide-ranging new book on an important topic will be essential reading for students taking courses in philosophy, political science and religious studies.

  • Sales Rank: #1350181 in Books
  • Published on: 2014-03-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .60" w x 5.50" l, .56 pounds
  • Binding: Paperback
  • 200 pages

Review
"Cohen tells us that the history of liberalism is the history of toleration. The claim survives reflection: few events in human history have been more important than when your religion ceased to be regarded as a good reason to kill you. Toleration is remarkably bold yet remarkably engaging, simply written, and brimming with insight."
David Schmidtz, Center for the Philosophy of Freedom

"Cohen's book provides an exemplary analysis of what toleration is (and is not), and a lucid assessment of the reasons - strong and weak - why it is so valuable."
Hillel Steiner, Professor Emeritus, University of Manchester and Research Professor, University of Arizona

"Written in an accessible style and unafraid to embrace controversy, Andrew Cohen provides a lively and challenging introduction to the meaning and justification of toleration. He robustly defends his own principles of toleration, and his conclusions about some of the examples he discusses, along with the arguments in favour of them, are especially likely to stimulate debate and discussion, both among students and their teachers."
John Horton, Keele University

"The iron-fisted King Feris treated everyone equally but tolerated little, while King Juris tolerated everything except for harm to others. Who would not prefer King Juris? And who would argue that toleration is not important? Andrew Cohen's snappy, often amusing, style makes the issue come alive, and is more effective than a straightforward argument for the importance of toleration. Cohen also challenges society-wide shibboleths by arguing that drug use, pornography, and prostitution by and with consenting adults ought to be tolerated, but corporations as they are currently instituted ought not. The book is a fine introduction to toleration."
Neera Badhwar, University of Oklahoma (Emerita) and George Mason University (Affiliate)  

About the Author
Andrew Jason Cohen is Associate Professor of Philosophy at Georgia State University

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3 of 3 people found the following review helpful.
A detailed and accessible look at tolerance
By Amazon Customer
"If the young are to be instructed at all, it seems to me that they ought to be instructed in the high human value of this toleration. They should be taught what they learn by experience in the school yard: that human beings differ enormously, one from the other, and that it is stupid and imprudent for A to try to change B. They should be taught that mutual confidence and good will are worth all the laws ever heard of, ghostly or secular, and that one man who minds his own business is more valuable to the world than 10,000 cocksure moralists." H.L. Mencken

One of the great mysteries of our world is how it suddenly became so rich. For over 50,000 years of human existence, humans were poor. Only a small elite could raise itself, but only on the backs of everyone else. Then something mysterious happened and over the last two hundred years, but a blink of the last 50,000 years, the world became much richer. About forty times richer in the leading developed countries.

Though there are no clear answers about what happened to trigger this massive, wonderful and ongoing rise in human prosperity, values surely have something to do with it. Tolerance must be among the necessary values.

This scholarly yet admirably accessible work of philosophy describes, evaluates and dissects tolerance with clarity, care and rigour.

Tolerance is the virtue in the middle of the spectrum, with agreement on one side and opposition on the other. As defined by Dr. Cohen, tolerance does not imply agreement. Indeed, disagreement is an essential element of tolerance, for you can not tolerate what you don't disagree with. Not opposing what you disagree with is what makes it tolerance, exactly as you hope another would not oppose you if they disagreed with you. Imagine the breakthrough in human relations to simply live and let live, even if one disagrees with another's choice of religion, marriage partner, customs or politics?

Like Goldilocks' porridge, to be effective tolerance has to be just right. At one extreme, tolerance fails to oppose evil, while at the other, tolerance opposes good. The harm principle is key to striking a balance. Outside of harm, none of the other possible norms considered by Dr. Cohen strike the right balance. Harm, not offence, is what justifies an end to toleration and the beginning of opposition.

Finally, Dr. Cohen considers toleration in the context of children, animals, the environment and social groups, including countries and corporations.

Overall, this book is a worthy addition to the body of knowledge that grapples with the challenge of how we all might live together such that all of us achieve our fullest potential.

0 of 0 people found the following review helpful.
Understand toleration, its justification, value, and limits.
By Shawn Klein
Andrew J. Cohen’s Toleration starts with the “aim to provide a clear and lively introduction to the issues surrounding toleration” (1). He successfully, in my view, achieves this aim. He grounds the concept of toleration historically in the history of western liberalism. Then, after a theoretical interlude, he presents several different principles that (might) ground and guide toleration. The most important of these is the Harm Principle. Cohen’s account of toleration, unsurprisingly, is rooted largely (and rightly in my view) in Mill’s On Liberty. He closes with an analysis of the general value and good of toleration. All in all, it is clear and it is lively; it is written, for the most part, in a direct and accessible way. So much so that this would make a great text for an introduction to political philosophy class.

I say “for the most part” above because there were a few sections that got bogged down in a bit. First, the theoretical section of chapter 2 seems to play more to a particular trend in professional political philosophy. The value of this chapter in relation to the rest of book was unclear to me. Second, Cohen’s discusses an argument for basing toleration on a principle of benefiting others (4B). This was the one section of the book I found hard to follow; the argument here being opaque. This might be much more to do with the difficulty of trying to articulate a view that is itself unclear than to a deficiency on Cohen’s part.

Cohen is careful to distinguish toleration from relativism, subjectivism, or non-judgmentalism. In fact, Cohen intends his view to be universal and it is based on a kind of objective morality. Moreover, the very idea or need for toleration depends on the prior fact of having judged someone (or his or her actions) to be objectionable.
;
Although relatively short (156 pp), Cohen’s book covers a lot of ground. It is a useful book for those interested in understand better the concept of toleration, its justification, its value, and its limits.

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Jumat, 22 Februari 2013

[U332.Ebook] Ebook The Practitioner's Guide to Wand Magic, by William C. Wilson

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The Practitioner's Guide to Wand Magic, by William C. Wilson

This book will guide you through the beginning steps towards the path of illumination. It will cover ideas, teachings, and spiritual keys that will open your life to new forms of energy and heights of power. This book will also teach you how to use the tools which will assist you in your own discovery of magic such as the wand, candles, incense, and spells. Disclaimer: This book contains mature subject content. The material provided in this book is not based off of fantasy or fiction.

  • Sales Rank: #846082 in Books
  • Published on: 2013-07-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .26" w x 6.00" l, .36 pounds
  • Binding: Paperback
  • 102 pages

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5 of 5 people found the following review helpful.
Sort, not a lot of info
By Qwerty
after reading up on making wands, I wanted a book on using them. This wasn't it. Over half of the book is about meditating and making wands. While a good read, it felt more like a blog than a book. Also, there was nothing new. It was a condensed version of what I'd already read. When it came time for the how, it was just some spells the author clearly made up.

Pros:
Not religious so anyone can use it
Condenced for a good review of the topics
List of woods for wands

Cons:
Too short, needs more info
Bulk of the book isn't about using wands - the selling point of the book
Blank pages to make the short book seem a little bigger
Price too high for this pamphlet of a book.

5 of 5 people found the following review helpful.
Crazy, Useful Book
By Uncle Waldo
Seriously, I've been scouring the web for months trying to pull together whatever information I could on the creation and consecration of wands. Sure you can find little blurbs here and there, but the actual ritual of the consecration were always lacking. This is the first book I've found that actually tackles that subject throughly.

Though it isn't very long I found it very useful and easily accessible.

5 of 7 people found the following review helpful.
Thoroughly Engaging
By Amazon Customer
I found the wizardwands.net website and hoped that this E-Book would let me read the wood properties, astrological guide and core guide offline. This book does not have a toc to answer that question, but this book does have the wood properties and astrological guide. I don't know why it left out the core guide.

The book begins with some general information about magic and also has a number of spells in a grimoir section. I read it in a single sitting and found it a thoroughly engaging read.

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Rabu, 13 Februari 2013

[S828.Ebook] Ebook First Principles of Instruction 1st (first) Edition

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First Principles of Instruction 1st (first) Edition

  • Binding: Paperback

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Sabtu, 02 Februari 2013

[J488.Ebook] Free PDF Why People (Don't) Buy: The Go and Stop Signals, by A. Chakravarti, M. Thomas

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Why People (Don't) Buy: The Go and Stop Signals, by A. Chakravarti, M. Thomas

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

  • Sales Rank: #1407635 in Books
  • Published on: 2015-06-12
  • Released on: 2015-06-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.79" h x .79" w x 5.70" l, .95 pounds
  • Binding: Hardcover
  • 238 pages

Review
'Chakravarti and Thomas offer a thoroughly modern view of consumer decision-making, grounded in persuasive behavioral research and laden with practical, game-changing insights. Their 'GO-STOP Signal' Framework offers a fresh take on consumers and is a powerful and versatile tool to help marketers make fundamentally better decisions.' -Kevin Lane Keller, Professor of Marketing at Tuck School of Business at Dartmouth College; Branding Guru; author of the bestselling book Strategic Brand Management

'Chakravarti and Thomas breathe new life into what was once considered the oxymoronic phrase, 'marketing science.' Building on the venerable approach-avoidance tradition in behavioral science, their 'GO-STOP Signal' Framework sheds new light on why certain strategies work while others generally fail. This book will be a big hit with both practicing professionals and students in MBA classrooms.' -Robert H. Frank, Professor of Management and Economics at Johnson Graduate School of Management, Cornell University; author of the award-winning book The Darwin Economy

 'A smart, entertaining, and practical read that opens up big new insights about consumer behavior.' -Adam Grant, Wharton professor; New York Times bestselling author of Give and Take

'Understanding your customers is vital to any business. But gaining that understanding is often harder than it looks. Why People (Don't) Buy provides a step-by-step guide to consumer insight. Filled with engaging stories and surprising findings, it provides a handy framework for why people do what they do, and how you can use that information to be more effective.' -Jonah Berger, Wharton Professor; New York Times bestselling author of Contagious: Why Things Catch On

'Why People (Don't) Buy is an engaging compendium of smart, down-to-earth advice for marketers who seek to understand why their customers sometimes do (and sometimes don't) buy. Chakravarti and Thomas take their readers on an entertaining journey through many of the marketing world's most insightful and important studies. This book is a 'must-read' if you've ever wondered why $2.99 seems like a far better deal than $3.00, why people pay a premium for tiny 100 calorie snack packs, and why the same wine tastes better at $50 a bottle than $10 a bottle.' -Adam Alter, Associate Professor of Marketing at NYU Stern School of Business; New York Times bestselling author of Drunk Tank Pink

About the Author
Amitav Chakravarti is Professor of Marketing at the Department of Management, London School of Economics and Political Science, and wrote part of the book when visiting the Sloan School of Management, MIT. Currently he is on the faculty of University of California, Riverside. Prior to his appointment at LSE, he was an Associate Professor at the Stern School of Business, New York University. He received his PhD from the University of Florida (Go Gators!) and his research has been published in leading journals like Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Experimental Psychology: Learning, Memory, and Cognition. He was awarded the Google-WPP Marketing Research Award and the Marketing Science Institute (MSI) Young Scholar Award, and named among the 'Top 10' instructors at the Department of Management, LSE. Chakravarti spends a lot of his time in the concrete jungles of New York City, but still misses his childhood days growing up near a Rhino reserve.

Manoj Thomas is Associate Professor of Marketing and Director of Business Simulation Lab at the Samuel Curtis Johnson Graduate School of Management at Cornell University. He trains MBA students and executives to identify and test powerful consumer insights. Thomas has received the Apple Award for Excellence in Teaching. He holds a PhD in marketing from the Stern School of Business at New York University. His specialization is consumer psychology. His research has been published in the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science and Psychological Science. Thomas has received several research fellowships, has been nominated an MSI Young Scholar, and is an Associate Editor for the Journal of Consumer Psychology. He lives in the idyllic town of Ithaca, NY with his charming wife and two sons.

Most helpful customer reviews

1 of 1 people found the following review helpful.
I read this book mainly to unearth some useful examples that I could integrate into my lectures
By Raj Raghunathan
I read this book mainly to unearth some useful examples that I could integrate into my lectures, but walked away getting much more out of it. It really breaks down the buying process into a simple model: the GO impulse (which steers consumers towards making a purchase) and a STOP impulse (which steers the away from making a purchase). So, as a marketer, your task is to understand both impulses and do as much as you can to augment one (the GO impulse) while mitigating the other (the STOP impulse). The numerous case studies--across a wide variety of industries (e.g., cereal and automobiles to clothing and retail) help you come up with potentially new ideas on both counts.

The one additional topic that I would have loved to have seen covered is the impact of marketer's decisions on customer well-being (and thinking about it before formulating one's strategies), but that's a small quibble. Overall, a great read!

2 of 3 people found the following review helpful.
Wonderful book
By reads
'Why People (Don't) Buy' is an excellent read to sharpen consumer insights. What I especially appreciated in this book is the discussion on backfires. To take an example that they explored in-depth, when do price discounts increase purchases by weakening the 'Stop' signal, and when do discounts backfire by weakening the 'Go' signal, leading to less liking of the product? Or to take a more novel example, there's been a lot of excitement about '100 calorie' packs for food products, but this might be a complete flop when applied to the wrong kind of product. This book offers a rigorous framework, 'Go-Stop Signal', to address these and other kinds of problems.

2 of 5 people found the following review helpful.
Five Stars
By CM1234
Brilliant!

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