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Growth Hacking - A How To Guide On Becoming A Growth Hacker, by Jose Casanova, Joe Casanova
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So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow – it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles – to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook.
In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox.
Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing."
Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base.
This is not marketing. This is not product development. This is not entrepreneurship.
This is growth hacking.
- Sales Rank: #307671 in eBooks
- Published on: 2014-11-20
- Released on: 2014-11-20
- Format: Kindle eBook
Most helpful customer reviews
3 of 3 people found the following review helpful.
Loved the Second Half of the Book
By Steve Keifer
I have read a number of blogs and articles about growth hacking over the past few years, all of which have a common theme. The blogs typically talk in circles, citing a few examples of companies that made it big, but never really explaining what the term means. As a reader you cannot help but feel stupid for not really understanding why it is such a big deal, but you are too ashamed to ever admit it. .
But I actually found the second half of the book to be very useful. There are two to three page detailed explanations of how companies like TechCruch, Quora, Zynga, Twitter, AirBnB, Groupon, Pinterest, LivingSocial, Instagram, DropBox, Hotmail, LinkedIn and YouTube used growth hacking strategies to win their markets. Many of these techniques will already be familiar to you, but I have not seen the stories collected in a single work. The authors do a great job of explaining not only the techniques used by various startups but also connecting the examples to the core principles of growth hacking.
I would recommend the book for marketers and product developers at companies both large and small, new and old. If you are short on time skip the first half and just read the examples.
4 of 5 people found the following review helpful.
Mixed thoughts.
By Duane
I felt like this was written somewhere between a blog and an e-book. The nuggets of wisdom of the book were sporadically in-between what I felt was a lot of "filler" content. I wish the author would have shortened it to 25-40 pages of straight insight instead of explaining to the readers about what is Facebook, twitter, craigslist etc.... I hope the author writes another book more concise and straight forward.
1 of 1 people found the following review helpful.
Great Introductory Read the to the Principles of Growth Hacking!
By David O.
Any level of professional should read this new and interesting book to see what growth hacking is all about. Growth Hacking is a very hot niche right now and I believe this introductory book explains what it takes nowadays to be a growth hacker. I think this is a great read for finding tips on to becoming a great market analyst, build a product, and introduce to the market using the principles of growth hacking. Read this great read and implement the principles and see how you approach the fundamentals to your business differently using the lesson of growth hacking!
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